The answer is asking more questions.
And knowing the context you operate in.

Our founder, Claire Hobson has lived and worked in New York for almost a decade. She has spent her 20-year career traveling the globe for executive roles in Hong Kong, Shanghai, Sydney and London, working with some of today’s most challenged businesses.

A corporate provocateur, Claire is driven to transform the way brands think about their offer and for maximum ROI and brand engagement. She specializes in reframing opportunities by looking at businesses through the lens of cultural context, and shaping strategic implications for action.

Claire was previously EVP, Global Business Director at The Future Laboratory, the world’s leading London-based trend forecasting and consumer insight consultancy. Here, she led a host of global brand clients, leveraging ideas, trends and insights into commercial realities.

Today, she’s driven to partner with entrepreneurs and executives looking to lead the way as the most resilient and admired businesses in their categories.